How to stop losing enquiries: following up with every lead
Short answer: Put every enquiry in one list, give each one a status, and check that list every day. Most small businesses don't lose customers on price. They lose them because nobody replied, or nobody followed up.
Where enquiries get lost
- They arrive on three phones, two WhatsApp numbers and Instagram, and nobody sees all of them.
- Someone replies once, the customer says "I'll think about it", and the chat sinks under newer ones.
- A staff member leaves, and their chats leave with them.
A simple system that works
- One list. Every enquiry from your page lands in the same place, whatever the source.
- One status per enquiry. New, contacted, follow up, then won or lost.
- One daily check. Start each morning with anything marked New or Follow up.
- Reply fast. A customer who waits a day has often asked someone else by then.
- Close the loop. Mark an enquiry lost when it's over, so the list stays honest.
On OurLink.is
Every enquiry sent through your page's form goes into one list. WhatsApp taps are counted separately, so you can see interest even when nobody writes in. Changing a status takes two taps. You can export everything to a spreadsheet any time, on every plan, including the ones you marked lost.
The enquiry list can't be switched off. That's on purpose: it's the part that makes the difference.