The enquiry arrives and nothing catches it
A parent taps the number in your advert. It rings the Adyar counter. Whoever picks up writes the name in a book, or does not. By evening nobody can say how many people asked.
For institutes with more than one centre
Every enquiry, every centre, one list.
You already spend on ads and hoardings. That part works. You lose parents in the hours between a fee question and a call back.
Twenty five minutes. We build a page for one of your real centres on the call, and you keep it either way.
Where admissions actually leak
None of this is a website problem, which is why a new website did not fix it.
Nobody owns the follow up
Three staff, one number, one shared WhatsApp. Everyone assumes somebody called back. Often nobody did, and the parent joined the institute that called first.
You cannot compare your centres
The Velachery centre may be converting twice as well as Adyar. There is no number that would tell you, so the good practice never spreads.
You cannot tell which advert worked
You know the spend. You do not know which centre the enquiries went to. So next quarter you spend the same way again.
The page is not the product here. The list of who asked, who owns it and who has not been called back is the product.
What we put in place
A page for every centre
Fees, timings, courses, the teacher list and directions, on an address you can print on a pamphlet. ourlink.is/acme-adyar, or your own domain.Every tap becomes an enquiry
WhatsApp taps, form submissions and calls from the page. Each one arrives with the centre it came from, the advert it came from and the language the parent was reading in.Someone owns every enquiry
Assign it to a counsellor. Set a time to call back. The status moves from new, to contacted, to following up, to joined or lost.Nothing sits quietly
If an enquiry has been untouched past your own limit, the counsellor and the centre head both get a WhatsApp message. You set the limit. Four hours is the usual answer.One table for all your centres
Enquiries, calls made, admissions, side by side. The centre doing it right becomes visible, and so does the one that is not.
What it costs, against what an admission costs
The comparison that matters, done out loud.
Institute pricing
- Any institute, per year
- ₹1,50,000
- That covers
- up to 13 centres
- Every centre after that
- ₹11,000 a year
Worked example, a 20 centre institute
Worked example for a twenty centre institute
- Yearly cost
- ₹1,50,000 + 7 × ₹11,000 = ₹2,27,000
- Per centre, per year
- ₹11,350
- Per centre, per month
- about ₹950
- Typical cost to win one admission in Indian coaching
- ₹5,000 to ₹15,000
- So this pays for itself at
- roughly 1 extra admission per centre, per year
Catch one extra enquiry per centre in a year and this has paid for itself.
The cost per admission range comes from a published Indian marketing guide, not from audited research. We keep the word typical in that sentence on purpose. Ask us on the call and we will show you where it came from.
This fits you if
- You run 3 or more centres under one name.
- Parents ask about fees and timings by phone or WhatsApp, all day, at every counter.
- You spend on Google, Meta, hoardings or pamphlets and cannot attribute enquiries to a centre.
- You have counsellors, and no shared place where their follow ups live.
This does not fit you if
- You run one centre and you personally answer every enquiry. You do not need this. Make the free page.
- You need a full institute website with a blog, a gallery and a results page. Build that, and use this for the enquiry side.
- You already run a CRM your counsellors actually use every day. Then your problem is the pages, not the pipeline, and we are an expensive way to solve that.
How we start
A walkthrough call, twenty five minutes
We build a page for one of your real centres while you watch.One centre, live, for two weeks
Your real advert points at it. You see real enquiries land. Nothing changes anywhere else.The rest of the centres, in a week
We take your centre list, build the pages and bring your counsellors in. You approve everything before it goes out.A number at the end of the first term
Enquiries caught, calls made, admissions attributed, per centre. If the number is not there, you have a real answer and so do we.
Questions institutes ask
Almost none. They keep talking to parents on WhatsApp. What changes is that an enquiry arrives with their name on it and a time to call back, and it turns red if they do not. The screen they use is one list on their phone.
Yes. A centre head sees their centre. A regional head sees their region. You see everything. Nobody has to be trusted with more than they need.
Add them by hand in a few taps, or point your printed code at the page so the walk in also becomes an enquiry. Anything that comes in through a channel we do not touch, we cannot count, and we will not pretend otherwise.
It should not. Export every enquiry as a spreadsheet whenever you want it. If you need it to flow in automatically, tell us which CRM on the call and we will tell you honestly whether we can, or when.
You do. Parent names and numbers belong to your institute. We do not sell them, rent them or use them to build anything. Export the lot at any time. If you leave, we send you the export before anything is deleted.
A single centre can be live the same day as the call. A twenty centre institute usually takes about a week, and most of that week is you approving copy.
Then it does not work, and we would rather find that out at the end of one term than three years in. That is why we start with one centre and a real advert.
Bring one centre. See what it catches.
Twenty five minutes on a call, one page built with you, and a real advert pointing at it for a fortnight. Then decide.